Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BE2708
RGB
190, 39, 8
HSL
10, 92%, 39%
HSB
10, 96%, 75%
CMYK
0, 79, 96, 25
LAB
43, 58, 54
LCH
43, 80, 43
OKLCH
0.52, 0.19, 32
XYZ
22, 12, 1
LUV
43, 120, 32
HWB
10, 3%, 25%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.