Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BE2809
RGB
190, 40, 9
HSL
10, 91%, 39%
HSB
10, 95%, 75%
CMYK
0, 79, 95, 25
LAB
43, 58, 54
LCH
43, 79, 43
OKLCH
0.52, 0.19, 33
XYZ
22, 12, 2
LUV
43, 119, 32
HWB
10, 4%, 25%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.