Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BE3206
RGB
190, 50, 6
HSL
14, 94%, 38%
HSB
14, 97%, 75%
CMYK
0, 74, 97, 25
LAB
44, 55, 55
LCH
44, 78, 45
OKLCH
0.53, 0.18, 35
XYZ
22, 13, 2
LUV
44, 114, 34
HWB
14, 2%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.