Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BE3308
RGB
190, 51, 8
HSL
14, 92%, 39%
HSB
14, 96%, 75%
CMYK
0, 73, 96, 25
LAB
44, 55, 54
LCH
44, 77, 45
OKLCH
0.53, 0.18, 35
XYZ
22, 13, 2
LUV
44, 113, 34
HWB
14, 3%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.