Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BE74E2
RGB
190, 116, 226
HSL
280, 65%, 67%
HSB
280, 49%, 89%
CMYK
16, 49, 0, 11
LAB
60, 44, -45
LCH
60, 63, 314
OKLCH
0.68, 0.17, 314
XYZ
41, 29, 75
LUV
60, 29, -76
HWB
280, 45%, 11%
Pantone
5285 C
Harmonies
Shades & tints
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