Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BE78D4
RGB
190, 120, 212
HSL
286, 52%, 65%
HSB
286, 43%, 83%
CMYK
10, 43, 0, 17
LAB
61, 39, -36
LCH
61, 54, 317
OKLCH
0.68, 0.15, 318
XYZ
40, 29, 66
LUV
61, 30, -63
HWB
286, 47%, 17%
Pantone
5285 C
Harmonies
Shades & tints
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