Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BE78EB
RGB
190, 120, 235
HSL
277, 74%, 70%
HSB
277, 49%, 92%
CMYK
19, 49, 0, 8
LAB
62, 43, -48
LCH
62, 64, 312
OKLCH
0.69, 0.18, 311
XYZ
43, 30, 82
LUV
62, 26, -81
HWB
277, 47%, 8%
Pantone
5285 C
Harmonies
Shades & tints
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