Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
BEB217
RGB
190, 178, 23
HSL
56, 78%, 42%
HSB
56, 88%, 75%
CMYK
0, 6, 88, 25
LAB
72, -7, 70
LCH
72, 70, 95
OKLCH
0.75, 0.15, 104
XYZ
37, 43, 7
LUV
72, 14, 76
HWB
56, 9%, 25%
Pantone
115 C
Harmonies
Shades & tints
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