Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
BEC68A
RGB
190, 198, 138
HSL
68, 34%, 66%
HSB
68, 30%, 78%
CMYK
4, 0, 30, 22
LAB
78, -10, 29
LCH
78, 31, 109
OKLCH
0.81, 0.08, 114
XYZ
46, 53, 32
LUV
78, -2, 42
HWB
68, 54%, 22%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.