Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BED1ED
RGB
190, 209, 237
HSL
216, 57%, 84%
HSB
216, 20%, 93%
CMYK
20, 12, 0, 7
LAB
83, -2, -16
LCH
83, 16, 262
OKLCH
0.86, 0.04, 258
XYZ
59, 63, 89
LUV
83, -11, -25
HWB
216, 75%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.