Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BED7F3
RGB
190, 215, 243
HSL
212, 69%, 85%
HSB
212, 22%, 95%
CMYK
22, 12, 0, 5
LAB
85, -4, -17
LCH
85, 17, 256
OKLCH
0.87, 0.05, 251
XYZ
62, 66, 94
LUV
85, -14, -26
HWB
212, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.