Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEE0F4
RGB
190, 224, 244
HSL
202, 71%, 85%
HSB
202, 22%, 96%
CMYK
22, 8, 0, 4
LAB
87, -8, -14
LCH
87, 16, 239
OKLCH
0.89, 0.05, 234
XYZ
64, 71, 96
LUV
87, -18, -20
HWB
202, 75%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.