Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEE4F6
RGB
190, 228, 246
HSL
199, 76%, 85%
HSB
199, 23%, 96%
CMYK
23, 7, 0, 4
LAB
88, -10, -13
LCH
88, 16, 233
OKLCH
0.90, 0.05, 228
XYZ
66, 73, 98
LUV
88, -20, -19
HWB
199, 75%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.