Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEE4F9
RGB
190, 228, 249
HSL
201, 83%, 86%
HSB
201, 24%, 98%
CMYK
24, 8, 0, 2
LAB
88, -9, -15
LCH
88, 17, 237
OKLCH
0.90, 0.05, 232
XYZ
66, 73, 100
LUV
88, -20, -21
HWB
201, 75%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.