Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEE7F3
RGB
190, 231, 243
HSL
194, 69%, 85%
HSB
194, 22%, 95%
CMYK
22, 5, 0, 5
LAB
89, -12, -10
LCH
89, 16, 222
OKLCH
0.90, 0.05, 217
XYZ
66, 75, 96
LUV
89, -21, -14
HWB
194, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.