Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEE8F8
RGB
190, 232, 248
HSL
197, 81%, 86%
HSB
197, 23%, 97%
CMYK
23, 6, 0, 3
LAB
89, -11, -13
LCH
89, 17, 227
OKLCH
0.91, 0.05, 223
XYZ
67, 75, 100
LUV
89, -22, -18
HWB
197, 75%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.