Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BEEDF1
RGB
190, 237, 241
HSL
185, 65%, 85%
HSB
185, 21%, 95%
CMYK
21, 2, 0, 5
LAB
91, -15, -7
LCH
91, 17, 206
OKLCH
0.91, 0.05, 203
XYZ
67, 78, 95
LUV
91, -24, -8
HWB
185, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.