Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BF3200
RGB
191, 50, 0
HSL
16, 100%, 37%
HSB
16, 100%, 75%
CMYK
0, 74, 100, 25
LAB
44, 55, 57
LCH
44, 80, 46
OKLCH
0.53, 0.18, 36
XYZ
23, 13, 1
LUV
44, 115, 35
HWB
16, 0%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.