Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
BF3B01
RGB
191, 59, 1
HSL
18, 99%, 38%
HSB
18, 99%, 75%
CMYK
0, 69, 99, 25
LAB
45, 52, 57
LCH
45, 77, 48
OKLCH
0.54, 0.18, 38
XYZ
23, 14, 2
LUV
45, 109, 37
HWB
18, 0%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.