Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BF77B7
RGB
191, 119, 183
HSL
307, 36%, 61%
HSB
307, 38%, 75%
CMYK
0, 38, 4, 25
LAB
60, 36, -22
LCH
60, 42, 329
OKLCH
0.67, 0.12, 331
XYZ
37, 28, 48
LUV
60, 37, -39
HWB
307, 47%, 25%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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