Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
BF77E4
RGB
191, 119, 228
HSL
280, 67%, 68%
HSB
280, 48%, 89%
CMYK
16, 48, 0, 11
LAB
61, 43, -45
LCH
61, 62, 314
OKLCH
0.69, 0.17, 313
XYZ
42, 30, 77
LUV
61, 28, -76
HWB
280, 47%, 11%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.