Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
BFB133
RGB
191, 177, 51
HSL
54, 58%, 47%
HSB
54, 73%, 75%
CMYK
0, 7, 73, 25
LAB
72, -5, 62
LCH
72, 62, 95
OKLCH
0.75, 0.14, 103
XYZ
38, 43, 9
LUV
72, 15, 71
HWB
54, 20%, 25%
Pantone
127 C
Harmonies
Shades & tints
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