Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFD2EC
RGB
191, 210, 236
HSL
215, 54%, 84%
HSB
215, 19%, 93%
CMYK
19, 11, 0, 7
LAB
83, -3, -15
LCH
83, 15, 260
OKLCH
0.86, 0.04, 256
XYZ
60, 63, 88
LUV
83, -11, -23
HWB
215, 75%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.