Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFD9EF
RGB
191, 217, 239
HSL
208, 60%, 84%
HSB
208, 20%, 94%
CMYK
20, 9, 0, 6
LAB
85, -6, -14
LCH
85, 15, 248
OKLCH
0.87, 0.04, 244
XYZ
62, 67, 91
LUV
85, -15, -21
HWB
208, 75%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.