Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFDAF4
RGB
191, 218, 244
HSL
209, 71%, 85%
HSB
209, 22%, 96%
CMYK
22, 11, 0, 4
LAB
86, -5, -16
LCH
86, 17, 252
OKLCH
0.88, 0.05, 247
XYZ
63, 68, 95
LUV
86, -15, -24
HWB
209, 75%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.