Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFDAFA
RGB
191, 218, 250
HSL
213, 86%, 86%
HSB
213, 24%, 98%
CMYK
24, 13, 0, 2
LAB
86, -4, -19
LCH
86, 19, 258
OKLCH
0.88, 0.05, 253
XYZ
64, 68, 100
LUV
86, -15, -29
HWB
213, 75%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.