Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE0FC
RGB
191, 224, 252
HSL
208, 91%, 87%
HSB
208, 24%, 99%
CMYK
24, 11, 0, 1
LAB
87, -7, -17
LCH
87, 19, 249
OKLCH
0.89, 0.05, 244
XYZ
66, 71, 102
LUV
87, -18, -26
HWB
208, 75%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.