Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE5F2
RGB
191, 229, 242
HSL
195, 66%, 85%
HSB
195, 21%, 95%
CMYK
21, 5, 0, 5
LAB
89, -11, -11
LCH
89, 15, 225
OKLCH
0.90, 0.04, 221
XYZ
66, 74, 95
LUV
89, -20, -15
HWB
195, 75%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.