Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE6FD
RGB
191, 230, 253
HSL
202, 94%, 87%
HSB
202, 25%, 99%
CMYK
25, 9, 0, 1
LAB
89, -9, -16
LCH
89, 18, 239
OKLCH
0.90, 0.05, 234
XYZ
68, 75, 104
LUV
89, -21, -23
HWB
202, 75%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.