Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE6FF
RGB
191, 230, 255
HSL
203, 100%, 87%
HSB
203, 25%, 100%
CMYK
25, 10, 0, 0
LAB
89, -9, -17
LCH
89, 19, 241
OKLCH
0.91, 0.05, 236
XYZ
68, 75, 105
LUV
89, -21, -25
HWB
203, 75%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.