Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFE9FF
RGB
191, 233, 255
HSL
201, 100%, 87%
HSB
201, 25%, 100%
CMYK
25, 9, 0, 0
LAB
90, -10, -15
LCH
90, 19, 236
OKLCH
0.91, 0.05, 231
XYZ
69, 77, 106
LUV
90, -22, -22
HWB
201, 75%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.