Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFECEF
RGB
191, 236, 239
HSL
184, 60%, 84%
HSB
184, 20%, 94%
CMYK
20, 1, 0, 6
LAB
90, -15, -7
LCH
90, 16, 204
OKLCH
0.91, 0.05, 201
XYZ
67, 77, 93
LUV
90, -23, -7
HWB
184, 75%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.