Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
BFECFD
RGB
191, 236, 253
HSL
196, 94%, 87%
HSB
196, 25%, 99%
CMYK
25, 7, 0, 1
LAB
91, -12, -13
LCH
91, 18, 227
OKLCH
0.92, 0.05, 223
XYZ
69, 78, 104
LUV
91, -23, -19
HWB
196, 75%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.