Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C05904
RGB
192, 89, 4
HSL
27, 96%, 38%
HSB
27, 98%, 75%
CMYK
0, 54, 98, 25
LAB
51, 40, 59
LCH
51, 71, 56
OKLCH
0.58, 0.15, 50
XYZ
25, 18, 2
LUV
51, 86, 45
HWB
27, 2%, 25%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.