Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C070DD
RGB
192, 112, 221
HSL
284, 62%, 65%
HSB
284, 49%, 87%
CMYK
13, 49, 0, 13
LAB
60, 46, -43
LCH
60, 63, 317
OKLCH
0.67, 0.17, 316
XYZ
41, 28, 72
LUV
60, 33, -74
HWB
284, 44%, 13%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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