Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C0ECFF
RGB
192, 236, 255
HSL
198, 100%, 88%
HSB
198, 25%, 100%
CMYK
25, 7, 0, 0
LAB
91, -12, -14
LCH
91, 18, 231
OKLCH
0.92, 0.05, 226
XYZ
70, 78, 106
LUV
91, -23, -20
HWB
198, 75%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.