Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C14E01
RGB
193, 78, 1
HSL
24, 99%, 38%
HSB
24, 99%, 76%
CMYK
0, 60, 99, 24
LAB
49, 45, 59
LCH
49, 74, 53
OKLCH
0.57, 0.16, 45
XYZ
25, 17, 2
LUV
49, 96, 42
HWB
24, 0%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.