Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C151B4
RGB
193, 81, 180
HSL
307, 47%, 54%
HSB
307, 58%, 76%
CMYK
0, 58, 7, 24
LAB
52, 55, -31
LCH
52, 63, 330
OKLCH
0.61, 0.18, 332
XYZ
33, 21, 45
LUV
52, 55, -55
HWB
307, 32%, 24%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
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