Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C15903
RGB
193, 89, 3
HSL
27, 97%, 38%
HSB
27, 98%, 76%
CMYK
0, 54, 98, 24
LAB
51, 40, 59
LCH
51, 72, 56
OKLCH
0.58, 0.15, 49
XYZ
26, 18, 2
LUV
51, 87, 45
HWB
27, 1%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.