Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C178AD
RGB
193, 120, 173
HSL
316, 37%, 61%
HSB
316, 38%, 76%
CMYK
0, 38, 10, 24
LAB
60, 35, -16
LCH
60, 38, 336
OKLCH
0.67, 0.11, 338
XYZ
36, 28, 43
LUV
60, 40, -30
HWB
316, 47%, 24%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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