Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C191BB
RGB
193, 145, 187
HSL
308, 28%, 66%
HSB
308, 25%, 76%
CMYK
0, 25, 3, 24
LAB
66, 24, -15
LCH
66, 28, 329
OKLCH
0.72, 0.08, 331
XYZ
41, 35, 52
LUV
66, 25, -26
HWB
308, 57%, 24%
Pantone
5285 C
Harmonies
Shades & tints
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