Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C21E02
RGB
194, 30, 2
HSL
9, 98%, 38%
HSB
9, 99%, 76%
CMYK
0, 85, 99, 24
LAB
43, 62, 56
LCH
43, 84, 42
OKLCH
0.52, 0.20, 31
XYZ
23, 12, 1
LUV
43, 127, 32
HWB
9, 1%, 24%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.