Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C24507
RGB
194, 69, 7
HSL
20, 93%, 39%
HSB
20, 96%, 76%
CMYK
0, 64, 96, 24
LAB
47, 49, 57
LCH
47, 75, 49
OKLCH
0.56, 0.17, 40
XYZ
24, 16, 2
LUV
47, 104, 39
HWB
20, 3%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.