Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C24B05
RGB
194, 75, 5
HSL
22, 95%, 39%
HSB
22, 97%, 76%
CMYK
0, 61, 97, 24
LAB
48, 47, 58
LCH
48, 74, 51
OKLCH
0.57, 0.17, 43
XYZ
25, 17, 2
LUV
48, 99, 41
HWB
22, 2%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.