Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C25300
RGB
194, 83, 0
HSL
26, 100%, 38%
HSB
26, 100%, 76%
CMYK
0, 57, 100, 24
LAB
50, 43, 60
LCH
50, 74, 54
OKLCH
0.58, 0.16, 47
XYZ
25, 18, 2
LUV
50, 93, 44
HWB
26, 0%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.