Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C2DFFB
RGB
194, 223, 251
HSL
209, 88%, 87%
HSB
209, 23%, 98%
CMYK
23, 11, 0, 2
LAB
87, -5, -17
LCH
87, 18, 252
OKLCH
0.89, 0.05, 247
XYZ
66, 71, 102
LUV
87, -16, -26
HWB
209, 76%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.