Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C2EEF9
RGB
194, 238, 249
HSL
192, 82%, 87%
HSB
192, 22%, 98%
CMYK
22, 4, 0, 2
LAB
91, -13, -10
LCH
91, 16, 219
OKLCH
0.92, 0.05, 215
XYZ
70, 79, 101
LUV
91, -23, -14
HWB
192, 76%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.