Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C32101
RGB
195, 33, 1
HSL
10, 99%, 38%
HSB
10, 99%, 76%
CMYK
0, 83, 99, 24
LAB
43, 61, 57
LCH
43, 84, 43
OKLCH
0.53, 0.20, 32
XYZ
23, 13, 1
LUV
43, 127, 32
HWB
10, 0%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.