Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C32D03
RGB
195, 45, 3
HSL
13, 97%, 39%
HSB
13, 98%, 76%
CMYK
0, 77, 98, 24
LAB
44, 58, 57
LCH
44, 81, 44
OKLCH
0.53, 0.19, 34
XYZ
23, 13, 1
LUV
44, 121, 34
HWB
13, 1%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.