Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C33903
RGB
195, 57, 3
HSL
17, 97%, 39%
HSB
17, 98%, 76%
CMYK
0, 71, 98, 24
LAB
46, 54, 57
LCH
46, 79, 47
OKLCH
0.55, 0.18, 37
XYZ
24, 15, 2
LUV
46, 113, 37
HWB
17, 1%, 24%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.